On The Lot is the entertainment industry’s leading Content, Technology & Professional Education conference.
Industry leaders, insiders and experts came together for two days of professional education, hands-on demonstrations, actionable solutions and ROI strategies for entertainment, advertising and marketing professionals.
Participants include: Movie Studios, TV Networks, Digital, Brands, Marketers, Advertising & Media Agencies, Hardware and Software Developers, Producers, Production Companies, Distributors, Research, Analytic and related companies
- VR, AR, 360, IMMERSIVE MEDIA ENTERTAINMENT
- STUDIO EXHIBITION
- CASE STUDIES
- CONSUMER RESEARCH
- Formats (AR, VR, 360)
- Production (Audio/Visual)
- Cameras, Technology & Software
- Daily Case Studies
- The Business of Immersive Content: “VROI”
- AR, VR, 360, Consumer Research, Mobile/Apps, Retail
- Marketing & Promotions
- Distribution (Content + Technology)
- Media: Advertising & Brands
- Talent Agencies
- Franchise Entertainment, Theatrical, News, Sports, Music
- Live Events / Theme Parks / Location-Based Entertainment
“REALITY CHECK” CONSUMER RESEARCH: Gathering consumer sentiment is critical in understanding potential demand, applications, revenue generation, excitement and barriers.
October 13 – 14, 2017
1041 N. Formosa Avenue
West Hollywood, CA 90046
Please note that the lot is in full production with NO EVENT PARKING. Ride share apps and drop-off at the Formosa Gate is highly encouraged. Pedestrian access only. Vehicles will not be permitted access to enter through the gate. Non-hosted self-parking may be available at nearby lots and metered streets at your own risk.
Tickets and badges will NOT be mailed to you. To reduce paper waste, please download the Eventbrite app onto your mobile device, and have your electronic ticket ready on your device prior to arrival. All guests must enter through a Security Checkpoint at the Formosa Gate. From there, guests will be directed to check-in and pick up badges in front of Soundstage 2. All guests are required to register online. Guests can check-in under their name, or with a printout of their ticket if necessary.
Our host hotel is:
1000 Westmount Dr.
West Hollywood, CA 90069
Discount Code: VR On The Lot
Tickets are non-refundable.